Press said he expects the company this year to sell about the nearly the same as the 432,000 Camrys it sold in 2005, but may lose some sales as it switches from offering the old model. He said Toyota strives to keep Camry is style timeless while keeping in mind the goal of a well-balanced car that satisfies drivers needs.
Understandably, Toyota has been mum about the new Camry, hardly releasing any details. However, according to Jim Press, president and chief operating officer of Toyota Motor Sales USA Inc., it will offer better style, technology and drivability. And it will build on the reputation the nameplate has established in previous incarnations.
The performance of the Toyota Camry in the United States has been simply amazing. Not only has it been the best-selling car for four straight years now, it has also been the country is best seller in eight of the last nine years. It has consistently topped its mid-size competitors such as the Honda Accord and the Chevrolet Impala in that period.
While the Toyota Camry has been the best-selling car in the United States for the past four years (2002-2005), back in Japan where Toyota is based, it is the Toyota Corolla that has been the best selling vehicle. Reports say there were 70,675 units of the Toyota Corolla sold from January to June this year. That total is actually a decrease of 11.7% from their total sales during the same period a year ago.
Reports say that plans are currently afoot to launch a hybrid Camry later this year as well a fully redesigned version of the Camry in 2007. The general expectation is that Toyota Camry set to be unveiled Monday at the North American International Auto Show in Detroit, the sedan likely will set the bar high for its competitors.
Major car manufacturer Toyota has produced car models that have consistently ranked high in both the US and Japan market, specifically with regard to the Toyota Camry and the remodeled Toyota Corolla.
According to figures from the Japan Automobile Dealers Association, the Toyota Corolla has actually been the best-selling car in Japan for the last four six-month periods. Toyota actually released a fully remodeled Corolla in August 2000 and its impressive sales performance since that time attests to its immense popularity.
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